SharpLine

Most businesses try to compete on quality, price, or both. The challenge is that price can almost always be matched or undercut unless you have a highly efficient, proprietary way of producing what you sell.

For too many businesses, the website is treated like a digital business card. It looks nice, maybe has a few photos and a contact page,...

Many businesses don’t fail because of their product, and great products rarely fall short because of awareness or exposure to consumers. In today’s market, where consumers are flooded with more choices than ever before, the real breakdown happens in the middle — in the consideration phase.